Submitted by Jay Almers on Mon, 04/11/2011 - 20:45 inDuct Tape Marketing, Marketing, Small Business
Written By: John Jantsch Mon Apr 11, 2011Original Post Here: http://www.ducttapemarketing.com/blog/2011/04/11/how-to-create-influence/Like it or not, most of what we do in marketing involves influence.
We are constantly engaged in an attempt to influence someone’s
decision-making process.
Now, this can be done for good as powerfully as for evil, but there
is a science to it that every great marketer comes to adopt in both
writing and selling.
The secret to influence starts with the understanding that most
people don’t make decisions with their head, they make them with their
heart. No matter how much logic and data you pump into a situation,
emotion is always the prime driver.
Bookmark/Search this post with
