FlashPoint Network

Written By:  John Jantsch Mon Apr 11, 2011
Original Post Here: http://www.ducttapemarketing.com/blog/2011/04/11/how-to-create-influence/

Like it or not, most of what we do in marketing involves influence. We are constantly engaged in an attempt to influence someone’s decision-making process.

Now, this can be done for good as powerfully as for evil, but there is a science to it that every great marketer comes to adopt in both writing and selling.

The secret to influence starts with the understanding that most people don’t make decisions with their head, they make them with their heart. No matter how much logic and data you pump into a situation, emotion is always the prime driver.

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According to Google, their Analytics software is described as:

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

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Among countless tools and applications that Google® produces, there is the Google® Maps application.  It is clean, works great, loaded with features, and coolest of all gives you aerial imagery of the location you are looking for.  Another great application that builds on top of the Google® Maps program is Google® Places.  If you have searched for things on Google® Maps, you have likely seen the pushpins that litter the map drawing your attention to relevant hits to your search.

Google® Places has provided this type of functionality to businesses so that they may provided the user with information about the business.  Some of this information includes hours of operation, business logo, coupons and discounts, comments and ratings by past-customers, and much more.  Here is a brief synopsis of what Google® Places is and what it does.

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More often than not, businesses that sell knowledge-based services tend to spend all of their time and energy working on projects or jobs for their customers and neglect the marketing strategies for their own company.  This holds true for FlashPoint Network as well.  We have been wrapped up in turning out sites and consulting with customers about their short and long-term marketing goals, that we have neglected our own marketing tools.  Well, my friends, now is the time for us to tame that beast.

We have had accounts with both Twitter and Facebook for a while now.  They, like this Web site, have quietly and patiently stood by while we completed the projects that have somehow been finding their way onto our plate.  Though business has not stopped altogether, it has lightened up to the point of us having some spare cycles.  This granted us the ability to focus our attention on our own needs so that we may A.) reach more people, B.) streamline our workflow, and C.) to ultimately make more money.

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