Analytics - We want them but what do they mean?

Submitted by Jay Almers on Wed, 03/09/2011 - 20:38 inAnalytics, FlashPoint Network, Google, Marketing

According to Google, their Analytics software is described as:

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Google Page Rank – finally dead?

Submitted by Jay Almers on Fri, 03/04/2011 - 20:49 inGoogle, Page Rank, SEO, The Sales Lion

This may be one of those posts that is a little advanced for a few entrepreneurs and business owners just starting on the Web 2.0 train, but hopefully those of you that are attempting to dominate your niche through internet marketing will find some value in the topic found herein.

First, let’s start off with a quick definition of ‘Google PageRank’ for those of you who don’t know what the heck it is. Wikipedia explains PageRank as follows:


Google Places, Your Virtual Signage

Submitted by Jay Almers on Thu, 02/17/2011 - 16:49 inFlashPoint Network, Google, Google Maps, Google Places, Marketing, QR Code

Among countless tools and applications that Google® produces, there is the Google® Maps application.  It is clean, works great, loaded with features, and coolest of all gives you aerial imagery of the location you are looking for.  Another great application that builds on top of the Google® Maps program is Google® Places.  If you have searched for things on Google® Maps, you have likely seen the pushpins that litter the map drawing your attention to relevant hits to your search.

Google® Places has provided this type of functionality to businesses so that they may provided the user with information about the business.  Some of this information includes hours of operation, business logo, coupons and discounts, comments and ratings by past-customers, and much more.  Here is a brief synopsis of what Google® Places is and what it does.

Google Places, Your Virtual Signage

Google Places, Your Virtual Signage

Google has created another invaluable service for businesses called "Places".  This service allows you to place your business location, contact information, display reviews, and categorize your services directly on Google's interactive map.  Check out our Places page to view the end-result.  Additionally, when done correctly, your company's information is returned in relevant searches when locations are specified by the customer.  Contact us today and see how we can help you generate more business with a Places account.