Analytics - We want them but what do they mean?

Submitted by Jay Almers on Wed, 03/09/2011 - 20:38 inAnalytics, FlashPoint Network, Google, Marketing

According to Google, their Analytics software is described as:

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.